Personal Branding
Elsie Yong Design focuses on innovative designs that showcase her cheerful personality, passion, and desire for justice. Her monogram needs to depict her creative side and also highlight the root of her work and the stories she creates.
Process Work
Sketches
Elsie Yong Design focuses on innovative designs that showcase her cheerful personality, passion, and desire for justice. Her monogram needs to depict her creative side and also highlight the root of her work and the stories she creates.
Typography
‘Oswald Medium’ allows the bold title of my name “Elsie Yong” to take focus alongside my “EY” monogram. By adding “Graphic Design” underneath my name in ‘Oswald’ there is no obstacle in type hierarchy. ‘Oswald’ is much thinner in comparison to ‘Oswald Medium’ and visually creates a Title and sub title element.
Oswald Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Oswald
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*()
Color
Through my branding creation my passion, desire to bring happiness, and sense of justice drew me to a darker shade of orange. Almost a red orange, but not quite fully there, a great color that allows a multitude of my brand’s focus together.
CMYK: 0, 80, 97, 0
RGB: 241, 90, 36
HEX: f15a24
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
HEX: 000000
Final Design
Environmental Contact
